This was an informative eGuide for caretakers of aging parents and relatives to provide a quick overview of their different options, and to build trust in the brand. Despite this being a tech company, it was important to keep warmth and human connection at the forefront of the brand identity, in addition to the typical clean and sharp tech style. This was accomplished mainly through light, colorful imagery focused on the people involved in this demographic.
Customer : Independa
Categories : Branding
Skills : Design, Typography, Page Layout, Data Visualization