Independa wanted a fresh and updated website design that highlighted the features of their new product in a simple, easy to understand way. With an audience consisting largely of seniors, it was important to keep the design user friendly for an older age group that was not raised in the age of the internet, and to provide a guided experience that both informed and converted.
In the process of the website overhaul, their branding also benefitted from a make-over. Since Independa sells to both private consumers and in bulk to large facilities, the design needed to have a personal touch in addition to a sleek tech style. The brand was refined to be clean and bright, while maintaining a warm, friendly feeling.
Customer : Independa
Categories : Branding, Website Design
Skills : Design, Brand Development, Custom Graphics, Communication